/* ═══════════════════════════════════════════
   article.css — Shared article page styles
   Used by: insights-article.html, case-study.html
   Page-specific rules stay in each file's <style> block
═══════════════════════════════════════════ */

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

:root {
  --black:       #0a0808;
  --dark:        #0a0808;
  --charcoal:    #0f0d0d;
  --white:       #ffffff;
  --off-white:   #f9f9f9;
  --muted:       #7f7474;
  --border:      #bdbbbb;
  --border-dark: rgba(189,187,187,0.3);
  --accent:      #8a8a8a;
  --roboto:      'Roboto', sans-serif;
  --serif:       'Source Serif 4', Georgia, serif;

  /* ─── TYPE SCALE ─── */
  --text-xs:   15px;
  --text-sm:   17px;
  --text-base: 16px;
  --text-md:   20px;
  --text-lg:   clamp(22px, 2.5vw, 34px);
  --text-xl:   clamp(28px, 3vw, 40px);
  --text-2xl:  clamp(36px, 4vw, 56px);
  --text-3xl:  clamp(48px, 5vw, 72px);
  --text-4xl:  clamp(64px, 7vw, 96px);
}

/* ─── GLOBAL H TAGS ─── */
h1 { font-size: var(--text-3xl); font-weight: 300; line-height: 1.05; letter-spacing: -0.02em; }
h2 { font-size: var(--text-2xl); font-weight: 300; line-height: 1.1;  letter-spacing: -0.02em; }
h3 { font-size: var(--text-xl);  font-weight: 300; line-height: 1.2;  letter-spacing: -0.01em; }
h4 { font-size: var(--text-md);  font-weight: 400; line-height: 1.3; }
h5 { font-size: var(--text-base);font-weight: 400; line-height: 1.4; }
h6 { font-size: var(--text-sm);  font-weight: 400; line-height: 1.4;  letter-spacing: 0.08em; }

html { scroll-behavior: smooth; }
body {
  font-family: var(--roboto);
  font-weight: 300;
  background: var(--black);
  color: var(--white);
  font-size: var(--text-base);
  line-height: 1.6;
  overflow-x: hidden;
}

/* ─── CONTAINER ─── */
.container {
  width: 100%;
  max-width: 1440px;
  margin: 0 auto;
  padding: 0 120px;
}

nav .container {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 100%;
}

nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  height: 103px;
  background: var(--black);
  transition: transform 0.3s ease;
}

.nav-logo {
  font-size: 18px;
  font-weight: 700;
  color: var(--white);
  text-decoration: none;
  letter-spacing: -0.01em;
  white-space: nowrap;
}

.nav-right {
  display: flex;
  align-items: center;
  gap: 40px;
}

.nav-links {
  display: flex;
  align-items: center;
  gap: 40px;
  list-style: none;
}

.nav-links a {
  color: rgba(255,255,255,0.45);
  text-decoration: none;
  font-size: var(--text-base);
  font-weight: 300;
  display: flex;
  align-items: center;
  gap: 8px;
  transition: color 0.2s;
  white-space: nowrap;
}
.nav-links a:hover { color: var(--white); }

.nav-links a .plus-icon {
  display: inline-block;
  width: 10px; height: 10px;
  flex-shrink: 0;
  background:
    linear-gradient(currentColor, currentColor) center / 2px 10px no-repeat,
    linear-gradient(currentColor, currentColor) center / 10px 2px no-repeat;
  opacity: 0.5;
}
.nav-links a:hover .plus-icon { opacity: 1; }

.nav-cta {
  border: 1px solid rgba(255,255,255,0.35);
  border-radius: 30px;
  padding: 9px 22px;
  color: rgba(255,255,255,0.7);
  font-size: var(--text-base);
  font-weight: 300;
  font-family: var(--roboto);
  text-decoration: none;
  display: flex;
  align-items: center;
  gap: 8px;
  background: transparent;
  transition: background 0.25s, color 0.25s, border-color 0.25s;
  white-space: nowrap;
  cursor: pointer;
}
.nav-cta:hover { background: var(--white); color: var(--black); border-color: var(--white); }
.nav-cta .plus-icon {
  display: inline-block;
  width: 10px; height: 10px;
  flex-shrink: 0;
  background:
    linear-gradient(currentColor, currentColor) center / 2px 10px no-repeat,
    linear-gradient(currentColor, currentColor) center / 10px 2px no-repeat;
}

/* ─── HERO ─── */
.hero {
  position: relative;
  width: 100%;
  display: flex;
  flex-direction: column;
  justify-content: flex-start;
  margin-top: 103px;
  overflow: hidden;
  padding: 10% 0 80px;
  background: var(--black);
}

.hero .container {
  position: relative;
  z-index: 2;
}

.hero-content {
  margin-bottom: 80px;
  position: relative;
  z-index: 2;
}

.hero-headline {
  font-size: var(--text-3xl);
  font-weight: 300;
  line-height: 1.05;
  letter-spacing: -0.02em;
  max-width: 980px;
  margin-bottom: 32px;
}

.hero-sub {
  font-size: var(--text-md);
  font-weight: 300;
  color: rgba(255,255,255,0.6);
  line-height: 1.5;
  max-width: 560px;
  margin-bottom: 40px;
}

.hero-cta-row {
  display: flex;
  align-items: center;
}



.hero-eyebrow {
  font-size: var(--text-xs);
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.55);
  margin-bottom: 28px;
}

.hero-body-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 60px;
  margin-top: 48px;
  max-width: 860px;
}

.hero-body-row p {
  font-size: var(--text-base);
  font-weight: 300;
  color: rgba(255,255,255,0.75);
  line-height: 1.7;
}

.hero-cta-row {
  display: flex;
  align-items: center;
  gap: 16px;
  margin-top: 48px;
}

/* pill ghost button — matches Figma exactly */
.btn-pill {
  border: 1px solid var(--border);
  border-radius: 30px;
  padding: 9px 24px;
  color: var(--white);
  font-size: var(--text-base);
  font-weight: 300;
  font-family: var(--roboto);
  text-decoration: none;
  display: flex;
  align-items: center;
  gap: 10px;
  background: transparent;
  cursor: pointer;
  transition: background 0.2s, color 0.2s, border-color 0.2s;
  line-height: 1.2;
}
.btn-pill:hover { background: var(--white); color: var(--black); border-color: var(--white); }
.btn-pill .plus::before {
  content: '';
  display: inline-block;
  width: 10px;
  height: 10px;
  background:
    linear-gradient(currentColor,currentColor) center/2px 10px no-repeat,
    linear-gradient(currentColor,currentColor) center/10px 2px no-repeat;
}

/* ─── STAT STRIP (20+ / 100+) ─── */
.stat-strip {
  background: var(--black);
  border-bottom: 1px solid var(--border-dark);
  display: grid;
  grid-template-columns: repeat(3, 1fr);
}

.stat-strip-item {
  padding: 64px 48px;
  border-right: 1px solid var(--border-dark);
}
.stat-strip-item:last-child { border-right: none; }

.stat-big {
  font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;
  font-weight: 300;
  font-size: clamp(56px, 6vw, 80px);
  line-height: 1;
  letter-spacing: -0.02em;
  color: var(--white);
  margin-bottom: 20px;
}

.stat-strip-item p {
  font-size: var(--text-base);
  font-weight: 300;
  color: rgba(255,255,255,0.5);
  line-height: 1.6;
  max-width: 240px;
  opacity: 0.8;
}

/* ─── SECTION SHARED ─── */
.section-label {
  font-size: 14px;
  font-weight: 300;
  color: var(--muted);
  letter-spacing: 0.02em;
  margin-bottom: 48px;
}

/* ─── WE WORK WITH ─── */
.trusted-section {
  background: var(--black);
  padding: 80px 0;
}

.trusted-header {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
}

.trusted-strapline {
  font-size: var(--text-md);
  font-weight: 300;
  color: rgba(255,255,255,0.55);
  line-height: 1.3;
  letter-spacing: -0.01em;
  margin-bottom: 48px;
}

.client-logos {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 40px 48px;
  align-items: center;
}

.client-logo {
  display: flex;
  align-items: center;
}

.client-logo img {
  max-height: 36px;
  width: auto;
  object-fit: contain;
  opacity: 0.7;
}

.client-logo-text {
  font-size: 18px;
  font-weight: 300;
  color: rgba(255,255,255,0.55);
  letter-spacing: 0.05em;
}

@media (max-width: 1024px) {
  .trusted-header { grid-template-columns: 1fr; gap: 40px; }
  .client-logos { grid-template-columns: repeat(3, 1fr); }
}
@media (max-width: 767px) {
  .client-logos { grid-template-columns: repeat(2, 1fr); }
}

/* ─── INTRO A ─── */
.intro-a {
  background: var(--white);
  padding: 100px 0;
}

@media (max-width: 767px) { .intro-a { padding: 70px 0; } }

.intro-a-text {
  font-size: clamp(18px, 2vw, 27px);
  font-weight: 300;
  color: var(--black);
  line-height: 1.5;
  letter-spacing: -0.01em;
  max-width: 900px;
}

.intro-a-text--sub {
  font-size: clamp(16px, 1.5vw, 20px);
  color: #7f7474;
  margin-top: 32px;
  max-width: 820px;
}

/* ─── BELIEF ─── */
.belief {
  background: var(--black);
  padding: 60px 0 120px;

}

.belief-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 100px;
  align-items: start;
}

.belief-left h2 {
  font-size: var(--text-2xl);
  font-weight: 300;
  line-height: 1.1;
  letter-spacing: -0.01em;
  color: var(--white);
  margin-bottom: 40px;
}

.belief-left p {
  font-size: 15px;
  font-weight: 300;
  color: rgba(255,255,255,0.55);
  line-height: 1.8;
  margin-bottom: 20px;
}

.belief-left p strong {
  color: rgba(255,255,255,0.85);
  font-weight: 400;
}

.gap-list { display: flex; flex-direction: column; }

.gap-item {
  padding: 32px 0;
  border-bottom: 1px solid var(--border-dark);
}
.gap-item:first-child { border-top: 1px solid var(--border-dark); }

.gap-item-label {
  font-size: var(--text-sm);
  font-weight: 400;
  color: var(--white);
  margin-bottom: 10px;
  letter-spacing: 0.01em;
}

.gap-item p {
  font-size: 14px;
  font-weight: 300;
  color: rgba(255,255,255,0.45);
  line-height: 1.75;
}

/* ─── ROUTES SECTION ─── */
.routes-section {
  background: var(--white);
  padding: 120px 0 60px;
}

.routes-header {
  max-width: 720px;
  margin-bottom: 64px;
}

.routes-header h2 { color: var(--black); margin: 12px 0 20px; }

.routes-intro {
  font-size: var(--text-base);
  font-weight: 300;
  color: var(--muted);
  line-height: 1.7;
}

.routes-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 10px;
  background: transparent;
}

.route-card {
  background: #f4f4f2;
  position: relative;
  overflow: hidden;
  min-height: 440px;
  display: flex;
  flex-direction: column;
  cursor: pointer;
  transition: background 0.3s ease;
}

.route-card:has(.route-btn--static:hover) { background: #1e1e1e; }
.route-card:has(.route-btn--static:hover) .route-static-content { opacity: 0; transform: translateY(-10px); }
.route-card:has(.route-btn--static:hover) .route-btn--static { opacity: 0; }
.route-card:has(.route-btn--static:hover) .route-hover { opacity: 1; transform: translateY(0); pointer-events: auto; }

.route-static {
  padding: 40px 36px;
  flex: 1;
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.route-static-content {
  display: flex;
  flex-direction: column;
  gap: 12px;
  transition: opacity 0.35s ease, transform 0.35s ease;
}

.route-icon {
  width: 58px;
  height: 58px;
  color: var(--black);
  fill: var(--black);
  display: block;
  margin: 8px 0 12px;
  flex-shrink: 0;
}

.route-icon--material {
  width: 80px;
  height: 80px;
}

.route-icon--arrow {
  width: 88px;
  height: 88px;
}

.route-num {
  font-size: var(--text-xs);
  font-weight: 400;
  color: rgba(0,0,0,0.4);
  letter-spacing: 0.1em;
}

.route-static h3 {
  color: var(--black);
  font-size: calc(var(--text-xl) * 0.8);
  font-family: var(--serif);
  font-optical-sizing: auto;
  letter-spacing: -0.01em;
  font-weight: 600;
}

.route-for {
  font-size: var(--text-base);
  font-weight: 300;
  color: rgba(0,0,0,0.55);
  line-height: 1.5;
  margin-top: 4px;
  letter-spacing: 0;
}

.route-hover {
  position: absolute;
  inset: 0;
  background: #1e1e1e;
  padding: 36px;
  display: flex;
  flex-direction: column;
  gap: 16px;
  opacity: 0;
  transform: translateY(16px);
  transition: opacity 0.35s ease, transform 0.35s ease;
  pointer-events: none;
  overflow-y: auto;
}

.route-asking-label {
  font-size: var(--text-xs);
  font-weight: 400;
  color: #333333;
  letter-spacing: 0.01em;
  font-family: var(--roboto);
  margin-top: 8px;
}

.route-asking {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 6px;
  margin-top: 6px;
}

.route-asking li {
  font-size: 13px;
  font-weight: 300;
  color: #444444;
  line-height: 1.5;
  padding-left: 14px;
  position: relative;
}

.route-asking li::before {
  content: '—';
  position: absolute;
  left: 0;
  color: #999999;
}

.route-btn--static { display: inline-flex; margin-top: 16px; border: 1px solid var(--black) !important; color: var(--black) !important; background: transparent !important; position: relative; z-index: 2; transition: opacity 0.35s ease, background 0.2s, color 0.2s; }
.route-btn--static:hover { background: var(--black) !important; color: var(--white) !important; }

.route-card--cta {
  background: #c8c8c6;
  cursor: default;
}
.route-card--cta:hover { background: #c8c8c6; }
.route-card--cta .route-static { display: none; }
.route-card--cta .route-hover { display: none; }

.route-cta-inner {
  padding: 64px 56px;
  display: flex;
  flex-direction: column;
  gap: 20px;
  height: 100%;
  justify-content: center;
  align-items: flex-start;
  text-align: left;
}

.route-card--cta .route-num { color: rgba(0,0,0,0.4); }
.route-card--cta h3 { color: var(--black); font-size: calc(var(--text-xl) * 0.8); }
.route-card--cta .route-for { color: rgba(0,0,0,0.55); margin-top: 0; }

.route-cta-btn {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  border: 1px solid var(--black);
  border-radius: 30px;
  padding: 9px 22px;
  color: var(--white);
  background: var(--black);
  font-size: var(--text-base);
  font-weight: 300;
  font-family: var(--roboto);
  text-decoration: none;
  align-self: flex-start;
  margin-top: 8px;
  transition: background 0.25s, color 0.25s, border-color 0.25s;
}
.route-cta-btn:hover { background: var(--white); color: var(--black); border-color: var(--black); }

.route-hover-tag {
  font-size: var(--text-xs);
  font-weight: 400;
  letter-spacing: 0.1em;
  color: var(--muted);
  text-transform: uppercase;
  margin-bottom: 4px;
}


.route-trigger-label {
  font-size: var(--text-xs);
  font-weight: 400;
  color: var(--muted);
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.route-scenarios {
  list-style: none;
  display: flex;
  flex-direction: column;
  gap: 8px;
}

.route-scenarios li {
  font-size: 14px;
  font-weight: 300;
  color: rgba(255,255,255,0.6);
  line-height: 1.5;
  padding-left: 14px;
  position: relative;
}

.route-scenarios li::before {
  content: '—';
  position: absolute;
  left: 0;
  color: var(--muted);
}

.route-response {
  font-size: 14px;
  font-weight: 300;
  color: rgba(255,255,255,0.5);
  line-height: 1.7;
  padding-top: 16px;
  border-top: 1px solid rgba(255,255,255,0.1);
}

.route-capability-label {
  font-size: var(--text-xs);
  font-weight: 400;
  color: var(--white);
  letter-spacing: 0.01em;
  font-family: var(--roboto);
}
.route-capabilities {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}
.route-hover > .route-btn {
  margin-top: auto;
}
.route-capability-pill {
  font-size: 11px;
  font-weight: 400;
  letter-spacing: 0.02em;
  color: var(--white);
  font-family: var(--roboto);
  border: 1px solid rgba(255,255,255,0.35);
  border-radius: 30px;
  padding: 6px 14px;
  white-space: nowrap;
}

.route-btn {
  display: inline-flex;
  align-items: center;
  border: 1px solid rgba(255,255,255,0.3);
  border-radius: 30px;
  padding: 9px 20px;
  color: var(--white);
  font-size: 14px;
  font-weight: 300;
  font-family: var(--roboto);
  text-decoration: none;
  align-self: flex-start;
  transition: background 0.2s, border-color 0.2s, color 0.2s;
}
.route-btn:hover { background: var(--white); color: var(--black); border-color: var(--white); }

.routes-footer-note { display: none; /* replaced by CTA card */

  text-align: center;
  margin-top: 56px;
  font-size: var(--text-base);
  font-weight: 300;
  color: var(--muted);
  line-height: 1.6;
}

.routes-footer-note a {
  color: var(--black);
  text-decoration: underline;
  text-underline-offset: 3px;
  transition: opacity 0.2s;
}
.routes-footer-note a:hover { opacity: 0.6; }

/* ─── HOW WE WORK ─── */
.how-we-work {
  background: var(--charcoal);
  padding: 60px 0;
}

.how-headline {
  font-size: var(--text-2xl);
  font-weight: 300;
  line-height: 1.1;
  letter-spacing: -0.02em;
  color: var(--white);
  max-width: 700px;
  margin-bottom: 64px;
}

.how-cols {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1px;
  background: rgba(255,255,255,0.08);
  border: 1px solid rgba(255,255,255,0.08);
  border-radius: 4px;
  overflow: hidden;
}

.how-col {
  background: var(--black);
  padding: 40px 32px;
  display: flex;
  flex-direction: column;
  gap: 14px;
  transition: background 0.2s;
}
.how-col:hover { background: rgba(255,255,255,0.04); }

.how-col-num {
  font-size: var(--text-xs);
  font-weight: 400;
  color: rgba(255,255,255,0.25);
  letter-spacing: 0.1em;
}

.how-col h4 {
  font-size: var(--text-base);
  font-weight: 400;
  color: var(--white);
  line-height: 1.3;
  letter-spacing: -0.01em;
  font-family: var(--roboto);
}

.how-col p {
  font-size: 13px;
  font-weight: 300;
  color: rgba(255,255,255,0.45);
  line-height: 1.7;
  flex: 1;
}

@media (max-width: 1024px) { .how-cols { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 767px) { .how-cols { grid-template-columns: 1fr; } }

/* ─── STATS DARK ─── */
.stats-dark {
  background: var(--black);
  padding: 120px 0 60px;
}

.stats-dark .section-label { color: var(--muted); }

.stats-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--border-dark);
  margin-top: 48px;
}

.stats-cell {
  background: var(--black);
  padding: 72px 48px;
}

.stat-num {
  font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;
  font-weight: 300;
  font-size: var(--text-4xl);
  color: var(--white);
  line-height: 1;
  letter-spacing: -0.03em;
  margin-bottom: 20px;
}

.stats-cell p {
  font-size: var(--text-base);
  font-weight: 300;
  color: rgba(255,255,255,0.45);
  line-height: 1.65;
  max-width: 240px;
  opacity: 0.8;
}

/* ─── CTA DARK ─── */
.cta-dark {
  background: var(--charcoal);
  padding: 70px 0;

  text-align: center;
}

.cta-dark .section-label {
  color: var(--muted);
  text-align: center;
  margin-bottom: 32px;
}

.cta-dark h2 {
  font-size: var(--text-2xl);
  font-weight: 300;
  letter-spacing: -0.03em;
  line-height: 1.05;
  color: var(--white);
  margin-bottom: 32px;
}

.cta-dark p {
  font-size: var(--text-base);
  font-weight: 300;
  color: rgba(255,255,255,0.5);
  max-width: 560px;
  margin: 0 auto 48px;
  line-height: 1.7;
}

/* ─── FOOTER ─── */
footer {
  background: var(--black);

  padding: 80px 0 40px;
}

.footer-logo-inline {
  display: block;
  margin-bottom: 20px;
}

.footer-logo img {
  height: 27px;
  width: auto;
  margin-bottom: 32px;
  display: block;
}

.footer-grid {
  display: grid;
  grid-template-columns: 2fr 1fr 1fr;
  gap: 64px;
  margin-bottom: 64px;
}

.footer-address {
  font-size: 15px;
  font-weight: 300;
  color: rgba(255,255,255,0.6);
  line-height: 1.75;
}
.footer-address a {
  color: rgba(255,255,255,0.6);
  text-decoration: none;
}

.footer-col h4 {
  font-size: var(--text-sm);
  font-weight: 300;
  color: rgba(255,255,255,0.35);
  margin-bottom: 20px;
  letter-spacing: 0.04em;
}

.footer-col ul { list-style: none; }
.footer-col li { margin-bottom: 14px; }
.footer-col a {
  font-size: 15px;
  font-weight: 300;
  color: rgba(255,255,255,0.6);
  text-decoration: none;
  transition: color 0.2s;
}
.footer-col a:hover { color: var(--white); }

.footer-bottom {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding-top: 32px;

}

.footer-bottom p {
  font-size: 11.9px;
  font-weight: 300;
  color: rgba(255,255,255,0.3);
  line-height: 1.5;
}

.social-links { display: flex; gap: 12px; }

.social-link {
  width: 48px;
  height: 48px;
  border-radius: 50%;
  border: 1px solid var(--border-dark);
  display: flex;
  align-items: center;
  justify-content: center;
  color: rgba(255,255,255,0.6);
  font-size: var(--text-sm);
  font-weight: 300;
  font-family: 'Helvetica Neue', Arial, sans-serif;
  text-decoration: none;
  transition: all 0.2s;
}
.social-link:hover { border-color: var(--white); color: var(--white); }

/* ─── BURGER & MOBILE MENU ─── */
.burger {
  display: none;
  flex-direction: column;
  justify-content: center;
  gap: 5px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 4px;
  z-index: 200;
}
.burger span {
  display: block;
  width: 24px;
  height: 1.5px;
  background: var(--white);
  transition: all 0.3s;
}

.mobile-menu {
  position: fixed;
  inset: 0;
  background: var(--black);
  z-index: 150;
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: 48px;
  transform: translateX(100%);
  transition: transform 0.4s ease;
}
.mobile-menu.open { transform: translateX(0); }

.mobile-menu ul { list-style: none; }
.mobile-menu li { border-bottom: 1px solid var(--border-dark); }

.mobile-link {
  display: block;
  font-size: 32px;
  font-weight: 300;
  color: var(--white);
  text-decoration: none;
  padding: 24px 0;
  letter-spacing: -0.01em;
  transition: color 0.2s;
}
.mobile-link:hover { color: rgba(255,255,255,0.5); }

.mobile-menu-close {
  position: absolute;
  top: 32px;
  right: 32px;
  background: none;
  border: none;
  color: var(--white);
  font-size: 24px;
  cursor: pointer;
  opacity: 0.6;
  transition: opacity 0.2s;
}
.mobile-menu-close:hover { opacity: 1; }

@media (max-width: 767px) {
  .burger { display: flex; }
  .nav-right { display: none; }
}

/* ─── FADE IN ─── */
.fade-up {
  opacity: 0;
  transform: translateY(28px);
  transition: opacity 0.65s ease, transform 0.65s ease;
}
.fade-up.visible { opacity: 1; transform: translateY(0); }

/* ─── RESPONSIVE ─── */

/* Tablet — 768px to 1024px */
@media (max-width: 1024px) and (min-width: 768px) {
  .container { padding: 0 60px; }
  .hero .container { padding-bottom: 64px; }
  nav { height: 80px; }
  .hero { margin-top: 80px; }
  .belief-grid { grid-template-columns: 1fr; gap: 56px; }
  .routes-grid { grid-template-columns: 1fr; }
  .route-card { min-height: auto; }
  .route-btn--static { display: none; margin-top: 16px; }

.route-card--cta { min-height: 280px; }
  .route-hover { position: static; opacity: 1; transform: none; pointer-events: auto; background: #1a1a1a; }
  .how-cols { grid-template-columns: 1fr 1fr; }
  .stats-row { grid-template-columns: 1fr 1fr; }
  .footer-grid { grid-template-columns: 1fr 1fr; gap: 40px; }
}

/* Mobile — up to 767px */
@media (max-width: 767px) {
  .container { padding: 0 24px; }
  .hero .container { padding-bottom: 29px; }
  .hero { padding-top: 95px; padding-bottom: 75px; }
  .hero-content { margin-bottom: 40px; }
  .hero-headline { font-size: clamp(32px, 9vw, 44px); }
  nav { height: 64px; }
  .hero { margin-top: 64px; }
  .nav-links { display: none; }
  .hero-body-row { grid-template-columns: 1fr; gap: 24px; }
  .belief-grid { grid-template-columns: 1fr; gap: 48px; }
  .route-static-content { opacity: 1; transform: none; }
  .how-cols { grid-template-columns: 1fr; }
  .stats-row { grid-template-columns: 1fr; }
  .footer-grid { grid-template-columns: 1fr; gap: 40px; }
  .stat-strip { grid-template-columns: 1fr; }
  /* Section padding reduced 40% */
  .intro-a         { padding: 60px 0; }
  .trusted-section { padding: 72px 0 35px; }
  .trusted-strapline { margin-bottom: 29px; }
  .trusted-header { gap: 24px; }
  .routes-section  { padding: 72px 0 36px; }
  .routes-grid     { grid-template-columns: 1fr; }
  .route-asking li { font-size: 16px; }
  .route-btn--static { display: inline-flex; }
  .how-we-work     { padding: 36px 0; }
  .practice        { padding: 72px 0; }
  .belief          { padding: 36px 0 72px; }
  .stats-dark      { padding: 48px 0 24px; }
}

/* ─── REWIRED IN PRACTICE ─── */
.practice { background: var(--black); padding: 120px 0; overflow: hidden; }
.practice-head {
  margin-bottom: 56px;
  display: flex; align-items: flex-end; justify-content: space-between; gap: 40px;
}
.practice-head h2 {
  font-size: var(--text-2xl); font-weight: 300;
  color: var(--white); letter-spacing: -0.02em; line-height: 1.1; max-width: 680px;
}
.prac-nav { display: flex; gap: 10px; flex-shrink: 0; }
.prac-btn {
  width: 44px; height: 44px; border-radius: 50%; cursor: pointer;
  border: 1px solid rgba(255,255,255,0.25); background: none; color: var(--white);
  display: flex; align-items: center; justify-content: center;
  transition: background 0.2s, border-color 0.2s;
}
.prac-btn:hover { background: rgba(255,255,255,0.1); border-color: rgba(255,255,255,0.5); }
.prac-btn svg { width: 16px; height: 16px; }
.prac-track {
  display: flex; gap: 16px; padding: 0 120px;
  overflow-x: auto; scroll-snap-type: x mandatory;
  -webkit-overflow-scrolling: touch; scrollbar-width: none; cursor: grab;
}
.prac-track::-webkit-scrollbar { display: none; }
.prac-track.grabbing { cursor: grabbing; }
/* Card */
.cs-card {
  flex: 0 0 clamp(480px, 58vw, 720px); height: 540px;
  scroll-snap-align: start; border-radius: 4px; overflow: hidden;
  position: relative; flex-shrink: 0;
  border: 1px solid rgba(255,255,255,0.12);
}
.cs-card:hover { border-color: rgba(255,255,255,0.28); }
/* Background */
.cs-bg {
  position: absolute; inset: 0;
  background-size: cover; background-position: center;
  filter: brightness(0.7); transition: filter 0.35s ease;
}
.cs-card:hover .cs-bg { filter: brightness(1); }
.cs-bg img { width: 100%; height: 100%; object-fit: cover; display: block; }
/* Gradient overlay */
.cs-overlay {
  position: absolute; inset: 0;
  background: linear-gradient(to bottom,
    rgba(0,0,0,0.2) 0%,
    rgba(0,0,0,0.15) 25%,
    rgba(0,0,0,0.55) 55%,
    rgba(0,0,0,0.88) 100%);
}
/* Content above overlay */
.cs-inner {
  position: relative; z-index: 2;
  height: 100%; padding: 22px 26px 26px;
  display: flex; flex-direction: column;
}
.cs-logo {
  align-self: flex-end;
  font-size: 12px; font-weight: 500; letter-spacing: 0.08em;
  color: rgba(255,255,255,0.9); font-family: var(--roboto);
  background: rgba(0,0,0,0.3); padding: 5px 12px; border-radius: 2px;
}
.cs-spacer { flex: 1; }
/* Bottom split: 3/4 text | 1/4 metric */
.cs-bottom {
  display: flex; align-items: stretch; gap: 0;
  border-top: 1px solid rgba(255,255,255,0.18); padding-top: 18px;
}
.cs-text { flex: 3; display: flex; flex-direction: column; gap: 12px; padding-right: 20px; }
.cs-summary { font-size: 13.5px; font-weight: 300; color: rgba(255,255,255,0.82); line-height: 1.65; }
.cs-caps { display: flex; flex-wrap: wrap; gap: 5px; }
.cs-cap {
  font-size: 10.5px; color: rgba(255,255,255,0.6);
  border: 1px solid rgba(255,255,255,0.22); border-radius: 2px;
  padding: 3px 9px; background: rgba(0,0,0,0.2);
}
.cs-link {
  font-size: 12.5px; color: rgba(255,255,255,0.55);
  text-decoration: none; font-weight: 300; font-family: var(--roboto);
  display: inline-flex; align-items: center; gap: 7px;
  transition: color 0.2s; margin-top: auto;
}
.cs-link:hover { color: #fff; }
.cs-link:hover svg { transform: translateX(3px); }
.cs-link svg { width: 12px; height: 12px; transition: transform 0.15s; }
/* Metric box */
.cs-metric {
  flex: 1; border-left: 1px solid rgba(255,255,255,0.18);
  padding-left: 18px; display: flex; flex-direction: column;
  justify-content: center; gap: 6px; min-width: 0;
}
.cs-metric-val {
  font-size: var(--text-xl); font-weight: 300; color: #fff;
  letter-spacing: -0.03em; line-height: 1;
  font-family: 'Helvetica Neue', helvetica, arial, sans-serif;
}
.cs-metric-lbl { font-size: 11.5px; color: rgba(255,255,255,0.5); font-weight: 300; line-height: 1.4; }
@media (max-width: 1024px) {
  .prac-track { padding: 0 32px; }
  .cs-card { flex: 0 0 80vw; }
}
@media (max-width: 767px) {
  .practice-head { flex-direction: column; align-items: flex-start; }
  .prac-track { padding: 0 20px; }
  .cs-card { flex: 0 0 88vw; height: 480px; }
  .cs-caps { display: none; }
}


/* ─── TESTIMONIALS ─── */
.testimonials {
  background: var(--white);
  padding: 100px 0 110px;
}

.testimonials-head {
  margin-bottom: 40px;
}

.testi-card {
  max-width: 980px;
  margin: 0;
  padding: 0;
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  text-align: left;
  gap: 28px;
}

.testi-quote-mark {
  font-family: Georgia, 'Times New Roman', serif;
  font-size: 187px;
  line-height: 1;
  color: #d9d9d9;
  font-weight: 400;
  margin-bottom: -112px;
}

.testi-text {
  font-size: clamp(44px, 5vw, 68px);
  font-weight: 300;
  color: var(--black);
  line-height: 1;
  letter-spacing: -0.01em;
}

.testi-person { border-top: 1px solid var(--border-dark); padding-top: 20px; text-align: left; }
.testi-name { font-size: var(--text-base); color: var(--black); font-weight: 400; }
.testi-role { font-size: 13px; color: var(--muted); font-weight: 300; margin-top: 2px; }

@media (max-width: 767px) {
  .testimonials { padding: 64px 0 70px; }
  .testi-quote-mark { font-size: 73px; line-height: 1; margin-bottom: -42px; }
  .testi-text { font-size: 26px; }
}

/* ─── 5-DAY CHALLENGE CARD ─── */
.challenge-intro {
  margin-bottom: 16px;
}
.challenge-wrap {
  background: var(--white);
  padding: 30px 0 60px;
}

.challenge-card {
  position: relative;
  overflow: hidden;
  border-radius: 4px;
  height: 480px;
  cursor: pointer;
  background: #0d0d0d;
}

/* Background image layer */
.challenge-card-bg {
  position: absolute; inset: 0;
  background: linear-gradient(135deg, #0d0d0d 0%, #1a1a1a 40%, #111 100%);
  background-image: url('');
  background-size: cover; background-position: center top;
  transition: transform 0.6s ease;
}


/* Gradient overlay */
.challenge-card-overlay {
  position: absolute; inset: 0;
  background: linear-gradient(to bottom,
    rgba(0,0,0,0.1) 0%,
    rgba(0,0,0,0.4) 50%,
    rgba(0,0,0,0.9) 100%);
  transition: opacity 0.4s ease;
}


/* Front state */
.challenge-front {
  position: absolute; inset: 0;
  padding: 40px 48px;
  display: flex; flex-direction: column;
  justify-content: flex-start;
  z-index: 2;
  transition: opacity 0.35s ease, transform 0.35s ease;
}

.challenge-front-spacer {
  flex: 1 1 auto;
  min-height: 64px;
}



.challenge-eyebrow {
  font-size: 11px; letter-spacing: 0.12em;
  text-transform: uppercase; font-weight: 400;
  color: rgba(255,255,255,0.45); font-family: var(--roboto);
  position: absolute; top: 32px; left: 48px;
}

.challenge-front h3 {
  font-size: clamp(22px, 2.5vw, 32px);
  font-weight: 300; color: var(--white);
  line-height: 1.15; letter-spacing: -0.02em;
  margin-bottom: 16px; max-width: 520px;
}

.challenge-front-sub {
  font-size: 14px; font-weight: 300;
  color: rgba(255,255,255,0.55); line-height: 1.6;
  max-width: 480px; font-family: var(--roboto);
  margin-bottom: 28px;
}

.challenge-front-outcome {
  font-size: 13.5px; font-weight: 300;
  color: rgba(255,255,255,0.65); line-height: 1.6;
  font-family: var(--roboto); max-width: 480px;
  margin-bottom: 24px; font-style: italic;
}
.challenge-front-outcome strong { color: var(--white); font-weight: 400; font-style: normal; }

.challenge-front-cta {
  display: inline-flex; align-items: center; gap: 8px;
  border: 1px solid rgba(255,255,255,0.35); border-radius: 30px;
  padding: 10px 22px; color: rgba(255,255,255,0.8);
  font-size: 13px; font-weight: 300; font-family: var(--roboto);
  text-decoration: none; align-self: flex-start;
  background: transparent; cursor: pointer;
  transition: background 0.2s, color 0.2s, border-color 0.2s;
}
.challenge-front-cta:hover { background: var(--white); color: var(--black); border-color: var(--white); }

.challenge-free-pill {
  font-size: 11px; letter-spacing: 0.1em;
  text-transform: uppercase; font-weight: 500;
  color: rgba(255,255,255,0.7); font-family: var(--roboto);
  border: 1px solid rgba(255,255,255,0.25); border-radius: 30px;
  padding: 5px 14px; background: rgba(0,0,0,0.3);
  backdrop-filter: blur(4px);
}
.challenge-free-pill--desktop {
  position: absolute; top: 32px; right: 40px;
}
.challenge-free-pill--mobile {
  display: none;
}

/* Hover/reveal state */
.challenge-back {
  position: absolute; inset: 0;
  padding: 40px 48px;
  display: flex; flex-direction: column;
  z-index: 2;
  opacity: 0; transform: translateY(16px);
  transition: opacity 0.35s ease, transform 0.35s ease;
}


.challenge-back-label {
  font-size: 11px; letter-spacing: 0.12em;
  text-transform: uppercase; color: var(--white);
  font-family: var(--roboto); margin-bottom: 20px;
}

.challenge-days {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 8px; flex: 1; align-items: start;
}

.challenge-day {
  display: flex; flex-direction: column; gap: 6px;
  padding: 16px 14px;
  background: rgba(255,255,255,0.14);
  border: 1px solid rgba(255,255,255,0.22);
  border-radius: 3px; height: 100%;
}

.challenge-day-num {
  font-size: 10px; letter-spacing: 0.1em;
  color: rgba(255,255,255,0.65); font-family: var(--roboto);
  text-transform: uppercase;
}
.challenge-day-title {
  font-size: 12.5px; font-weight: 400;
  color: var(--white); line-height: 1.3;
  font-family: var(--roboto);
}
.challenge-day-desc {
  font-size: 11px; font-weight: 300;
  color: rgba(255,255,255,0.78); line-height: 1.5;
  font-family: var(--roboto);
}

.challenge-back-footer {
  margin-top: 20px;
  display: flex; align-items: center;
  justify-content: space-between; gap: 20px;
}

.challenge-back-outcome {
  font-size: 13px; font-weight: 300;
  color: rgba(255,255,255,0.55); line-height: 1.5;
  font-family: var(--roboto); max-width: 500px;
}
.challenge-back-outcome strong { color: var(--white); font-weight: 400; }

.challenge-start-btn {
  display: inline-flex; align-items: center; gap: 8px;
  background: transparent; color: var(--white);
  border: 1px solid rgba(255,255,255,0.5);
  border-radius: 30px; padding: 11px 24px;
  font-size: 13px; font-weight: 300; font-family: var(--roboto);
  text-decoration: none; white-space: nowrap; flex-shrink: 0;
  transition: background 0.2s, color 0.2s, border-color 0.2s;
}
.challenge-start-btn:hover { background: var(--white); color: var(--black); border-color: var(--white); }

@media (max-width: 1024px) {
  .challenge-wrap { }
  .challenge-days { grid-template-columns: repeat(3, 1fr); }
}
@media (max-width: 767px) {
  .challenge-card { height: auto; min-height: 400px; }
  .challenge-front { padding: 28px 24px; }
  .challenge-back { padding: 28px 24px; position: static; opacity: 1; transform: none; }

  .challenge-days { grid-template-columns: 1fr 1fr; }
  .challenge-back-footer { flex-direction: column; align-items: flex-start; }
  .challenge-free-pill--desktop { display: none; }
  .challenge-free-pill--mobile {
    display: inline-block;
    align-self: flex-start;
    margin-bottom: 6px;
  }
  .challenge-front { flex-direction: column; justify-content: flex-start; }
  .challenge-front-spacer { flex: 1 1 auto; min-height: 24px; }
  .challenge-eyebrow {
    position: static;
    top: auto; left: auto;
    margin-bottom: 32px;
  }
}

/* Mobile rollover (revealed) state — darken to match desktop, but only once flipped */
@media (max-width: 767px) {
  .challenge-card.challenge-revealed .challenge-card-overlay {
    opacity: 1;
    background: linear-gradient(to bottom,
      rgba(0,0,0,0.75) 0%,
      rgba(0,0,0,0.85) 50%,
      rgba(0,0,0,0.95) 100%);
  }
  .challenge-card.challenge-revealed .challenge-day { background: rgba(255,255,255,0.2); }
}

/* Challenge reveal — triggered by JS class */
.challenge-card.challenge-revealed .challenge-card-bg { transform: scale(1.03); }
.challenge-card.challenge-revealed .challenge-card-overlay { opacity: 0.95; }
.challenge-card.challenge-revealed .challenge-front { opacity: 0; transform: translateY(-12px); pointer-events: none; }
.challenge-card.challenge-revealed .challenge-back { opacity: 1; transform: translateY(0); pointer-events: auto; }
.challenge-back { pointer-events: none; }

/* ═══════════════════════════════════════
   INSIGHT CARD (shared: related grid, directory grid)
   ═══════════════════════════════════════ */
.insight-card {
  display: block;
  text-decoration: none;
  color: inherit;
}
.insight-card-img {
  width: 100%;
  aspect-ratio: 4/3;
  border-radius: 4px;
  overflow: hidden;
  margin-bottom: 20px;
  background: #ececea;
  position: relative;
}
.insight-card-img img {
  width: 100%; height: 100%;
  object-fit: cover;
  display: block;
  transition: transform 0.5s ease;
}
.insight-card:hover .insight-card-img img { transform: scale(1.04); }

.insight-card-type {
  position: absolute;
  top: 14px; left: 14px;
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--white);
  background: rgba(10,8,8,0.65);
  padding: 5px 10px;
  border-radius: 2px;
}

.insight-card-meta {
  display: flex;
  align-items: center;
  gap: 10px;
  margin-bottom: 10px;
}
.insight-card-topic {
  font-size: 12px;
  font-weight: 500;
  letter-spacing: 0.05em;
  text-transform: uppercase;
  color: var(--accent);
}
.insight-card-date {
  font-size: 12.5px;
  color: #8a8484;
}

.insight-card h3 {
  font-size: 19px;
  font-weight: 400;
  color: var(--black);
  line-height: 1.35;
  letter-spacing: -0.005em;
  margin-bottom: 10px;
}

.insight-card p {
  font-size: 14.5px;
  color: #5b5454;
  line-height: 1.6;
}

/* dark variant — for use on black backgrounds */
.insight-card--dark h3 { color: var(--white); }
.insight-card--dark p { color: rgba(255,255,255,0.55); }
.insight-card--dark .insight-card-date { color: rgba(255,255,255,0.4); }

/* ═══════════════════════════════════════
   PLACEHOLDER IMAGE TREATMENTS
   Used in place of real photography — neutral gradient blocks
   in the brand palette, swappable for real images later.
   ═══════════════════════════════════════ */
.ph-img {
  width: 100%; height: 100%;
  display: block;
  position: relative;
  overflow: hidden;
}
.ph-img::before {
  content: '';
  position: absolute; inset: 0;
  background: var(--ph-bg, linear-gradient(135deg, #1f1f1f 0%, #0a0808 100%));
}
.ph-img::after {
  content: attr(data-label);
  position: absolute;
  bottom: 16px; left: 16px;
  font-size: 11px;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: rgba(255,255,255,0.35);
  font-family: var(--roboto);
}

.ph-1 { --ph-bg: linear-gradient(135deg, #2a1a26 0%, #0a0808 70%); }
.ph-2 { --ph-bg: linear-gradient(135deg, #1a1a2a 0%, #0a0808 70%); }
.ph-3 { --ph-bg: linear-gradient(135deg, #261a2a 0%, #150d18 70%); }
.ph-4 { --ph-bg: linear-gradient(135deg, #1a2622 0%, #0d1512 70%); }
.ph-5 { --ph-bg: linear-gradient(135deg, #2a2018 0%, #15100c 70%); }
.ph-accent { --ph-bg: linear-gradient(135deg, #4a4a4a 0%, #1a1a1a 75%); }

/* ═══════════════════════════════════════
   ARTICLE PAGE
   ═══════════════════════════════════════ */

/* ─── ARTICLE HERO ─── */
.article-hero {
  background: var(--black);
  padding: 180px 0 64px;
}

.article-crumb {
  display: flex;
  align-items: center;
  gap: 10px;
  margin-bottom: 32px;
}
.article-crumb a {
  color: rgba(255,255,255,0.45);
  text-decoration: none;
  font-size: 14px;
  transition: color 0.2s;
}
.article-crumb a:hover { color: var(--white); }
.article-crumb span { color: rgba(255,255,255,0.3); font-size: 14px; }

.article-meta-row {
  display: flex;
  align-items: center;
  gap: 14px;
  margin-bottom: 28px;
  flex-wrap: wrap;
}

.article-topic-tag {
  font-size: 12.5px;
  font-weight: 500;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--accent);
  border: 1px solid rgba(138,138,138,0.4);
  border-radius: 2px;
  padding: 6px 12px;
  background: rgba(138,138,138,0.12);
}

.article-meta-dot {
  color: rgba(255,255,255,0.3);
  font-size: 13px;
}

.article-meta-text {
  font-size: 14px;
  color: rgba(255,255,255,0.45);
}

.article-headline {
  font-size: var(--text-3xl);
  font-weight: 300;
  line-height: 1.08;
  letter-spacing: -0.02em;
  max-width: 880px;
  margin-bottom: 28px;
  color: var(--white);
}

.article-dek {
  font-size: var(--text-md);
  font-weight: 300;
  color: rgba(255,255,255,0.6);
  line-height: 1.55;
  max-width: 640px;
  margin-bottom: 44px;
}

.article-byline {
  display: flex;
  align-items: center;
  gap: 14px;
  padding-top: 28px;
  border-top: 1px solid var(--border-dark);
  max-width: 880px;
}

.byline-avatar {
  width: 44px; height: 44px;
  border-radius: 50%;
  background: linear-gradient(135deg, #6a6a6a, #3a3a3a);
  display: flex; align-items: center; justify-content: center;
  font-size: 15px; font-weight: 400;
  color: var(--white);
  flex-shrink: 0;
}

.byline-name { font-size: 14.5px; color: var(--white); font-weight: 400; }
.byline-role { font-size: 13px; color: rgba(255,255,255,0.45); margin-top: 2px; }

/* ─── HERO IMAGE ─── */
.article-hero-img {
  width: 100%;
  aspect-ratio: 16/7;
  margin-top: 0;
}
.article-hero-img img {
  width: 100%;
  height: 100%;
  display: block;
  object-fit: cover;
}

/* ─── ARTICLE BODY ─── */
.article-body {
  background: var(--white);
  padding: 90px 0 60px;
}

.article-col {
  max-width: 700px;
  margin: 0 auto;
}

.article-col p {
  font-size: 17.5px;
  font-weight: 300;
  color: #2b2b2b;
  line-height: 1.85;
  margin-bottom: 28px;
}

.article-col h2 {
  font-size: clamp(26px, 2.6vw, 36px);
  color: var(--black);
  font-weight: 300;
  margin: 56px 0 22px;
  letter-spacing: -0.01em;
}

.article-col h3 {
  font-size: clamp(20px, 2vw, 24px);
  color: var(--black);
  font-weight: 400;
  margin: 40px 0 16px;
}

.article-col ul {
  margin: 0 0 28px 0;
  padding-left: 0;
  list-style: none;
}
.article-col ul li {
  position: relative;
  padding-left: 24px;
  font-size: 17.5px;
  font-weight: 300;
  color: #2b2b2b;
  line-height: 1.75;
  margin-bottom: 14px;
}
.article-col ul li::before {
  content: '';
  position: absolute;
  left: 0; top: 11px;
  width: 7px; height: 1px;
  background: var(--accent);
}

.article-col strong { font-weight: 500; color: var(--black); }

/* Pull quote — the signature element */
.pull-quote {
  margin: 64px 0;
  padding: 8px 0 8px 36px;
  border-left: 2px solid var(--accent);
}
.pull-quote p {
  font-size: clamp(24px, 2.8vw, 34px);
  font-weight: 300;
  color: var(--black);
  line-height: 1.35;
  letter-spacing: -0.01em;
  margin-bottom: 16px;
}
.pull-quote cite {
  font-size: 14px;
  font-style: normal;
  color: #7f7474;
}

/* Stat callout inline */
.stat-callout {
  display: flex;
  gap: 32px;
  margin: 56px 0;
  padding: 36px 0;
  border-top: 1px solid #e4e2e2;
  border-bottom: 1px solid #e4e2e2;
}
.stat-callout-item { flex: 1; }
.stat-callout-num {
  font-family: 'Helvetica Neue', Arial, sans-serif;
  font-size: clamp(32px, 4vw, 48px);
  font-weight: 300;
  color: var(--accent);
  letter-spacing: -0.02em;
  line-height: 1;
  margin-bottom: 10px;
}
.stat-callout-lbl {
  font-size: 14px;
  color: #7f7474;
  line-height: 1.5;
}

/* ─── SHARE / TAGS ROW ─── */
.article-footer-row {
  max-width: 700px;
  margin: 64px auto 0;
  padding-top: 32px;
  border-top: 1px solid #e4e2e2;
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 20px;
}

.article-tags {
  display: flex;
  gap: 8px;
  flex-wrap: wrap;
}
.article-tag {
  font-size: 12.5px;
  color: #5b5454;
  border: 1px solid #d8d6d6;
  border-radius: 2px;
  padding: 5px 11px;
}

.article-share {
  display: flex;
  gap: 12px;
}
.article-share a {
  width: 48px; height: 48px;
  border-radius: 50%;
  border: 1px solid #d8d6d6;
  display: flex; align-items: center; justify-content: center;
  color: #5b5454;
  text-decoration: none;
  font-size: var(--text-sm);
  font-weight: 300;
  font-family: 'Helvetica Neue', Arial, sans-serif;
  transition: all 0.2s;
}
.article-share a:hover { border-color: var(--black); color: var(--black); }

/* ─── AUTHOR CARD ─── */
.author-card {
  max-width: 700px;
  margin: 56px auto 0;
  padding: 32px;
  background: var(--off-white);
  border-radius: 4px;
  display: flex;
  gap: 20px;
  align-items: flex-start;
}
.author-card .byline-avatar { width: 56px; height: 56px; font-size: 19px; }
.author-card-name { font-size: 16px; color: var(--black); font-weight: 500; margin-bottom: 4px; }
.author-card-role { font-size: 13.5px; color: #7f7474; margin-bottom: 10px; }
.author-card-bio { font-size: 14.5px; color: #4a4444; line-height: 1.6; }

/* ─── RELATED INSIGHTS ─── */
.related {
  background: var(--off-white);
  padding: 90px 0 110px;
}
.related-head {
  margin-bottom: 48px;
}
.related-head h2 {
  color: var(--black);
  font-size: var(--text-2xl);
}
.related-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 32px;
}

@media (max-width: 1024px) {
  .article-hero { padding: 150px 0 56px; }
  .related-grid { grid-template-columns: 1fr 1fr; }
}

@media (max-width: 767px) {
  .article-hero { padding: 130px 0 40px; }
  .article-headline { font-size: var(--text-2xl); }
  .article-body { padding: 56px 0 40px; }
  .article-footer-row { flex-direction: column; align-items: flex-start; }
  .author-card { flex-direction: column; padding: 24px; }
  .related { padding: 64px 0 80px; }
  .related-grid { grid-template-columns: 1fr; gap: 24px; }
  .stat-callout { flex-direction: column; gap: 24px; }
  .pull-quote { padding-left: 20px; }
}


/* ─── COOKIE CONSENT BAR ─── */
.cookie-bar {
  position: fixed;
  left: 0; right: 0; bottom: 0;
  z-index: 9999;
  background: var(--white);
  color: var(--black);
  border-top: 1px solid #e4e2e2;
  padding: 28px 60px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 40px;
  font-family: var(--roboto);
  transform: translateY(0);
  transition: transform 0.35s ease;
}
.cookie-bar.is-hidden { transform: translateY(110%); }
.cookie-bar-text {
  max-width: 900px;
  font-size: var(--text-base);
  font-weight: 300;
  line-height: 1.5;
  color: var(--black);
}
.cookie-bar-text a {
  color: var(--black);
  text-decoration: underline;
}
.cookie-bar-actions {
  display: flex;
  align-items: center;
  gap: 28px;
  flex-shrink: 0;
}
.cookie-bar-prefs {
  display: flex;
  align-items: center;
  gap: 10px;
  font-size: var(--text-base);
  color: var(--black);
  text-decoration: none;
  background: none;
  border: none;
  cursor: pointer;
  font-family: var(--roboto);
  font-weight: 300;
}
.cookie-bar-prefs .arrow { color: var(--muted); font-size: 18px; }
.cookie-bar-prefs:hover { color: var(--muted); }
.cookie-bar-btn {
  font-family: var(--roboto);
  font-size: var(--text-base);
  font-weight: 300;
  padding: 14px 32px;
  border-radius: 999px;
  cursor: pointer;
  transition: all 0.2s;
  white-space: nowrap;
}
.cookie-bar-deny {
  background: transparent;
  border: 1px solid var(--black);
  color: var(--black);
}
.cookie-bar-deny:hover { background: #f3f2f2; }
.cookie-bar-accept {
  background: var(--black);
  border: 1px solid var(--black);
  color: var(--white);
}
.cookie-bar-accept:hover { background: #2a2727; }

@media (max-width: 1024px) {
  .cookie-bar { padding: 24px 32px; gap: 24px; }
  .cookie-bar-prefs span:not(.arrow) { display: none; }
}
@media (max-width: 767px) {
  .cookie-bar {
    flex-direction: column;
    align-items: flex-start;
    gap: 20px;
    padding: 24px 24px 28px;
  }
  .cookie-bar-actions { width: 100%; justify-content: space-between; }
  .cookie-bar-prefs span:not(.arrow) { display: inline; }
}

/* ─── SUBSCRIBE MODULE ─── */
.subscribe-section {
  background: var(--black);
  padding: 96px 0;
}
.subscribe-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
}
.subscribe-heading {
  display: flex;
  align-items: center;
  gap: 28px;
  margin-bottom: 28px;
}
.subscribe-heading h2 {
  color: var(--accent);
  font-size: var(--text-2xl);
  font-weight: 300;
  white-space: nowrap;
}
.subscribe-heading .line {
  flex: 1;
  height: 1px;
  background: var(--border-dark);
  max-width: 160px;
}
.subscribe-copy {
  max-width: 480px;
  color: var(--white);
  font-size: var(--text-md);
  font-weight: 300;
  line-height: 1.5;
}
.subscribe-form label {
  display: block;
  font-size: var(--text-base);
  font-weight: 400;
  color: var(--white);
  margin-bottom: 10px;
}
.subscribe-form .field { margin-bottom: 28px; }
.subscribe-form input[type="text"],
.subscribe-form input[type="email"] {
  width: 100%;
  background: var(--black);
  border: 1px solid var(--border-dark);
  color: var(--white);
  font-family: var(--roboto);
  font-size: var(--text-base);
  padding: 14px 16px;
  border-radius: 2px;
  transition: border-color 0.2s;
}
.subscribe-form input[type="text"]:focus,
.subscribe-form input[type="email"]:focus {
  outline: none;
  border-color: var(--border);
}
.subscribe-consent {
  display: flex;
  align-items: flex-start;
  gap: 12px;
  margin-bottom: 18px;
}
.subscribe-consent input[type="checkbox"] {
  width: 18px;
  height: 18px;
  margin-top: 2px;
  flex-shrink: 0;
  accent-color: var(--white);
}
.subscribe-consent label {
  color: var(--muted);
  font-size: var(--text-xs);
  font-weight: 300;
  line-height: 1.4;
}
.subscribe-terms {
  color: var(--muted);
  font-size: var(--text-xs);
  font-weight: 300;
  margin-bottom: 32px;
}
.subscribe-terms a { color: var(--muted); text-decoration: underline; }
.subscribe-terms a:hover { color: var(--white); }
.subscribe-form button.btn-pill { cursor: pointer; }
@media (max-width: 1024px) {
  .subscribe-grid { grid-template-columns: 1fr; gap: 48px; }
  .subscribe-heading .line { max-width: 100px; }
}
@media (max-width: 767px) {
  .subscribe-section { padding: 64px 0; }
  .subscribe-heading h2 { font-size: var(--text-xl); }
}





/* ─── SUBMIT BUTTON EXPLICIT OVERRIDE ─── */
.subscribe-form button[type="submit"],
.contact-form button[type="submit"],
.challenge-modal button[type="submit"] {
  background: transparent !important;
  border: 1px solid var(--border) !important;
  border-radius: 30px !important;
  color: var(--white) !important;
  font-family: var(--roboto) !important;
  font-size: var(--text-base) !important;
  font-weight: 300 !important;
  padding: 9px 24px !important;
  cursor: pointer !important;
  transition: background 0.2s, color 0.2s, border-color 0.2s !important;
  -webkit-appearance: none !important;
  appearance: none !important;
}
.subscribe-form button[type="submit"]:hover,
.contact-form button[type="submit"]:hover,
.challenge-modal button[type="submit"]:hover {
  background: var(--white) !important;
  color: var(--black) !important;
  border-color: var(--white) !important;
}


/* ═══ SERIF DISPLAY LAYER — Source Serif 4 ═══
   Display headlines, human quotes and story titles only.
   Body, boilerplate, forms and all statistics remain Roboto. */
h1,
.article-headline,
.belief-left h2,
.routes-header h2,
.cta-dark h2,
.practice-head h2,
.related-head h2,
.subscribe-heading h2 {
  font-family: var(--serif);
  font-optical-sizing: auto;
  font-weight: 600;
  letter-spacing: -0.015em;
  line-height: 1.12;
}

.pull-quote p,
.client-quote,
.testi-text {
  font-family: var(--serif);
  font-optical-sizing: auto;
  font-weight: 400;
  letter-spacing: -0.005em;
  line-height: 1.4;
}

.article-col h2,
.article-col h3,
.insight-card h3,
.route-static h3 {
  font-family: var(--serif);
  font-optical-sizing: auto;
  font-weight: 600;
  letter-spacing: -0.01em;
}

/* guards: never serif */
.section-label,
.nav-links, .nav-logo,
.btn-pill,
.stat-callout, .stat-big, .stat-num, .stat-strip, .stats-cell, .stats-row,
.cs-metric, .cs-metric-val, .cs-metric-lbl,
.pull-quote cite,
.author-card,
.grid-card-topic,
input, textarea, select, button, label {
  font-family: var(--roboto) !important;
}

img.byline-avatar { background: none !important; object-fit: cover; }
.author-card img.byline-avatar { width: 56px; height: 56px; }


/* ═══ INSIGHT COVER  [cover-v5] ═══ route icon at scale (trial: insight-change-contributors)
   VERSION MARKER: search for "cover-v4" to confirm the deployed CSS is current.
   NOTE: absolute offsets resolve against the containing block's PADDING box, so
   right must equal the container's own padding to line up with the nav CTA. */
:root { --r1: #5d7d94; --r2: #a87a45; --r3: #5e8271; --cover-gutter: 120px; }

.article-hero--cover { position: relative; overflow: hidden; }
.article-hero--cover .container { position: relative !important; }

.article-hero--cover .container > *:not(.cover-icon) {
  max-width: calc(100% - 480px);
}

.cover-icon {
  position: absolute;
  right: var(--cover-gutter);   /* = container padding → aligns with the Contact pill */
  left: auto;
  top: 50%;
  transform: translateY(-50%);
  width: clamp(340px, 29vw, 470px);
  height: clamp(340px, 29vw, 470px);
  color: var(--route);
  opacity: 0.34;
  pointer-events: none;
}

.article-hero--cover .article-headline { max-width: 18ch; }
.article-hero--cover .article-dek { max-width: 52ch; }
.article-hero--cover .article-topic-tag { color: var(--route); }
.article-hero--cover .article-headline::after {
  content: "";
  display: block;
  width: 150px;
  height: 2px;
  background: var(--route);
  margin: 30px 0 4px;
}

@media (max-width: 1024px) and (min-width: 768px) {
  :root { --cover-gutter: 60px; }
  .cover-icon { width: 230px; height: 230px; }
  .article-hero--cover .container > *:not(.cover-icon) { max-width: calc(100% - 280px); }
}

@media (max-width: 767px) {
  :root { --cover-gutter: 24px; }
  .cover-icon {
    position: static;
    transform: none;
    width: 92px;
    height: 92px;
    opacity: 0.6;
    margin-bottom: 20px;
    display: block;
  }
  .article-hero--cover .container > *:not(.cover-icon) { max-width: 100%; }
  .article-hero--cover .article-headline,
  .article-hero--cover .article-dek { max-width: none; }
}

/* glyph-based cover icon (Material Symbols Rounded) — matches the SVG mark's box */
.cover-icon--glyph {
  font-family: 'Material Symbols Rounded';
  font-weight: normal; font-style: normal; line-height: 1;
  font-variation-settings: 'FILL' 0, 'wght' 200, 'GRAD' 0, 'opsz' 48;
  display: flex; align-items: center; justify-content: center;
  font-size: clamp(340px, 29vw, 470px);
  text-transform: none; white-space: nowrap; direction: ltr;
  -webkit-font-smoothing: antialiased;
}
@media (max-width: 767px) { .cover-icon--glyph { font-size: 92px; } }

/* ═══ RELATED CARDS — dark panels, larger accent icons  [rel-v2] ═══ */
.insight-card--icon .insight-card-img,
.insight-card--photo .insight-card-img {
  background: #141111;
  display: flex; align-items: center; justify-content: center;
  overflow: hidden;
}
.rel-icon {
  width: 172px; height: 172px;
  color: var(--route);
  opacity: 1;
}
.rel-icon--glyph {
  font-family: 'Material Symbols Rounded';
  font-weight: normal; font-style: normal; line-height: 1;
  font-variation-settings: 'FILL' 0, 'wght' 200, 'GRAD' 0, 'opsz' 48;
  font-size: 172px;
  display: flex; align-items: center; justify-content: center;
  white-space: nowrap; direction: ltr; -webkit-font-smoothing: antialiased;
}
/* case studies in related lists carry the client photograph */
.rel-photo { width: 100%; height: 100%; object-fit: cover; display: block; }

@media (max-width: 767px) {
  .rel-icon { width: 124px; height: 124px; }
  .rel-icon--glyph { font-size: 124px; }
}